Safety is Everything is a short fiction film that brings a playful twist to the serious topic of construction site safety. Commissioned by Bouwend Nederland, Cooltuur produced a lighthearted story about two people secretly sneaking onto a secured site.

The video is part of the broader 'De bouw maakt het veilig' campaign. It perfectly shows how a strong message about safety regulations can be delivered with humor, creativity, and a lot of character.